Netflix Caused 50% of U.S. TV Viewing Drop in 2015 (Study)\
Variety
Todd Spangler March 3, 2016
NY Digital EditorNetflix
is leaving an indelible mark on the TV biz — and while the streaming
giant isn’t dealing a fatal blow to the industry, it is seriously
cutting into traditional television ratings.
In 2015, Netflix accounted for about half of the overall 3%
decline in TV viewing time among U.S. audiences, according to a new
study by Michael Nathanson of MoffettNathanson. The analyst calculated
that based on an estimate that Netflix’s domestic subs streamed 29
billion hours of video last year, representing 6% of total American
live-plus-7 TV viewing reported by Nielsen (up from 4.4% in 2014).
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