SAN FRANCISCO — Playboy, the magazine and business enterprise long synonymous with founder Hugh Hefner, may soon begin a new chapter under new management.
Chicago-based Playboy Enterprises has retained boutique investment bank Moelis & Co. to advise it on a potential sale that could fetch more than $500 million for the magazine and its bunny-branded licensing assets, according to a person close to the situation who did not want to be named because they were not authorized to speak publicly about the matter.
Playboy Enterprises Explores Sale
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