Monday, April 4, 2016

Apple's Push to Flood India With Used iPhones Ignites Backlash

 BLOOMBERG
 
  • Apple seeks again to import and sell used phones into India
  • The main smartphone makers' body is protesting to government
Apple Inc.’s latest attempt to crack the Indian smartphone market -- by selling used phones -- is meeting a wall of resistance.
  Apple now has less than 2 percent of an Indian market in which four-fifths of phones cost less than $150. Branded smartphones are available for as little as $35 in India. Western multinationals from car-makers to soda vendors use “India only” prices and cut-rate “India edition” products to woo customers. Apple can’t employ those strategies without tarnishing its marquee phone’s premium aura.
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