Thursday, April 7, 2016

How Many People Will Buy Physical Copies of Star Wars: The Force Awakens? A Brief Investigation

VULTURE
Kevin Lincoln
If you are one of the few (American) people who chose not to see Star Wars: The Force Awakens in theaters, you're in luck: Yesterday, the highest-grossing release in domestic box-office history hit DVD, Blu-ray, and streaming video, allowing you to watch in the comfort of your own home and away from anyone dressed as Chewbacca. But we live in an era when the idea of tangible movies is fast becoming quaint, or at least relegated to the collectors' market, while the mainstream is moving to subscription services and on-demand digital rentals. So what are the expectations for the DVD and Blu-ray unveiling of the box-office champ? And what even counts as a sales success for a physical release when you can watch movies on your phone?



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