Fast Company
Yes, iced coffee seems expensive. But if it's real and good, the price tag may be warranted.
Yes, it's annoying: You walk into a coffee
shop on a hot day, order an iced coffee, and then are dismayed to learn
that the transaction neared—if not eclipsed—$6. For just a cup of
coffee.
If the economics of cold coffee have disturbed you, you're not the only one. Earlier this week, a woman sued Starbucks for putting too much ice in her iced coffee cups, thereby giving customers less product. She's asking for $5 million.
If the economics of cold coffee have disturbed you, you're not the only one. Earlier this week, a woman sued Starbucks for putting too much ice in her iced coffee cups, thereby giving customers less product. She's asking for $5 million.
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