5 things publishers can learn from how Jeff Bezos is running The Washington Post

NIEMAN LABS

“I strongly believe that missionaries make better products. They care more. For a missionary, it’s not just about the business. There has to be a business, and the business has to make sense, but that’s not why you do it. You do it because you have something meaningful that motivates you.”

Editor’s note: Nieman Lab contributor and Northeastern University professor Dan Kennedy has spent the past semester as a Joan Shorenstein Fellow at the Harvard Kennedy School, researching the digital and business strategies of The Washington Post under the ownership of Amazon founder Jeff Bezos. His paper outlining his findings is available on the Shorenstein Center’s website; here’s an excerpt focusing on what other publishers can learn from Bezos’ leadership.