Tronc Begins Trading on Nasdaq, Joins Leading Tech Firms
CHICAGO--(BUSINESS WIRE)--Jun. 20, 2016--
Tribune Publishing Co. today announced that it has officially rebranded
as tronc, Inc. (NASDAQ: TRNC) and will begin trading today on the Nasdaq
Global Select Market ("Nasdaq") under the ticker symbol TRNC. tronc, or
Tribune Online Content, will work to transform journalism and offer a
new model for media companies, where technology and iconic storytelling
are pooled, personalized and presented to a global audience in real time.
“This is an exciting day in the evolution of our company, and we are
proud to join Nasdaq alongside other innovators and tech companies as we
create a new media model for the industry,” said CEO
Justin Dearborn.
"tronc is built on the foundation of brands that have upheld the respect
and honor of their communities for over 250 years. We remain committed
to maintaining the highest integrity and value of journalism, while
experimenting with how to enhance and deliver engaging visual
storytelling."
“In ways we've never done before, we are gaining insight into the
behaviors and preferences of our audiences," said Chief Technology
Officer & President of New Ventures
Malcolm CasSelle. “With that
knowledge, we can create highly customized experiences for readers and
new opportunities for advertisers.”
Journalist
Anne Vasquez assumes the role of tronc’s Chief Digital
Officer to infuse the new culture across all of tronc’s brands.
“We need to bring our stories to life more quickly and dynamically,
leaving more time for our journalists to conceive and pursue ideas,”
said the former managing editor of the
Sun Sentinel, which under
her leadership was awarded the 2013 Pulitzer Prize Gold Medal for Public
Service. “When you make stories more engaging, the work of our
award-winning journalists will reach a wider audience.”
About tronc, Inc.
tronc, Inc. (NASDAQ: TRNC) is a media company rooted in award-winning
journalism, which harnesses proprietary technology to present
personalized, premium content to a global audience in real time. tronc
draws content from its vast media portfolio, where a commitment to
informing and inspiring communities has earned 92 Pulitzer Prizes and a
monthly audience of 60 million. From pixels to Pulitzers, tronc brands
optimize content and create engaging experiences for audiences across
all channels. For more information, please visit
www.tronc.com.
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