Tuesday, July 19, 2016

The man who could have stopped Donald Trump

Business Indsider

   CNN couldn't stop Donald Trump. Neither could Fox News.
Some of the nation's most influential conservatives, from Glenn Beck to Bill Kristol, were powerless. Karl Rove and the Bush family had no effect. Scandal after scandal failed to put a chink in his armor.
And the 16 other GOP contenders, comprising some of the party's brightest and budding stars, proved to be impotent.

But some observers say that one man may have had the power to prevent Donald Trump's accession within the Republican Party: Matt Drudge.

   Since its inception in 1996, the Drudge Report has been a home to conservatives who feel disenfranchised by traditional media. Drudge has marketed his website as a news destination not controlled by corporate interests or politicians.
And he has continued to have great success.
Last week, SimilarWeb, an analytics firm, ranked the Drudge Report as the third-most-trafficked media publisher in the US for June 2016. The website amassed 1.2 billion combined page views for the month — all with hardly any traffic coming from social-media channels.
Moreover, as a link aggregator, Drudge does not host any content of his own on his website. Instead, he simply writes headlines and links out to stories from around the web, providing the beneficiary with high volumes of readers.

In fact, Drudge was the top traffic referrer to The New York Times, The Wall Street Journal, Fox News, and other news outlets in 2015, according to a Vocativ report. The report said the site accounted for a staggering 52% of referral traffic to the Associated Press. 

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