The man who could have stopped Donald Trump
OLIVER DARCY
Business Indsider
CNN couldn't stop Donald Trump. Neither could Fox News.
Some of the nation's most influential conservatives, from Glenn
Beck to Bill Kristol, were powerless. Karl Rove and the Bush
family had no effect. Scandal after scandal failed to put a chink
in his armor.
And the 16 other GOP contenders, comprising some of the party's
brightest and budding stars, proved to be impotent.
But some observers say that one man may have had the power to
prevent Donald Trump's accession within the Republican Party:
Matt Drudge.
Since its inception in 1996, the Drudge Report has been a home to
conservatives who feel disenfranchised by traditional media.
Drudge has marketed his website as a news destination not
controlled by corporate interests or politicians.
And he has continued to have great success.
Last week, SimilarWeb, an analytics firm, ranked the Drudge
Report as the third-most-trafficked
media publisher in the US for June 2016. The website amassed
1.2 billion combined page views for the month — all with hardly
any traffic coming from social-media channels.
(....)
Moreover, as a link aggregator, Drudge does not host any content
of his own on his website. Instead, he simply writes headlines
and links out to stories from around the web, providing the
beneficiary with high volumes of readers.
In fact, Drudge was the top traffic referrer to The New York
Times, The Wall Street Journal, Fox News, and other news outlets
in 2015,
according to a Vocativ report. The report said the site
accounted for a staggering 52% of referral traffic to the
Associated Press.
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