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According to the latest Apple news release, the company has sold over 10 million new iPhone 6 and iPhone 6 Plus models just three days after the launch, last Friday, September 19. A new sales record for iPhones.
“Sales for iPhone 6 and iPhone 6 Plus exceeded our expectations for the launch weekend, and we couldn’t be happier,” said Tim Cook, Apple’s CEO. “We would like to thank all of our customers for making this our best launch ever, shattering all previous sell-through records by a large margin.”
In my opinion, they could have sold even more if they anticipated the demand and streamlined the order process. As much as I am an Apple fan of their design and craftsmanship, many people that did everything they were told to do were left with a 3-4 week wait for the iPhone 6 Plus.
Imagine the record they could have broken and how much happier their loyalists would be if they did at least the same job they did a year ago when the iPhone 5s was available for pre-order.
How a company so advanced could not make sure their systems and personnel were ready for the onslaught of orders? Or did they just plan it this way to build up demand?
What do you think?
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