The UK Independent Newspaper Goes All Digital

Inside The Independent's plans for digital expansion

Journalism.co.uk
Digital editor Christian Broughton outlines some of the changes ahead as the outlet looks to find the right mix of experience and innovation

Posted: 22 February 2016 By: Catalina Albeanu

As The Independent gears to become a digital-only operation, planning to publish its final print edition in March, it has the opportunity and the challenge to rebuild its newsroom to rival that of digital-native outlets.

What the Future Holds for a Digital-Only Independent  

via Editor and Publisher

Jessica Davies | DigidayFebruary 15, 2016


HuffPost Divorce: Publishers go niche with Facebook pages
DIGIDAY

Ricardo Bilton

February 23, 2016

When it comes to Facebook, publishers don’t have a single audience. They have dozens.
In an effort to maximize their Facebook reach, publishers have created elaborate webs of Facebook pages for not only their main verticals but the long tail of other topics as well. BuzzFeed, for example, runs 90 Facebook pages, each dedicated to specific topics such as “BuzzFeed Parents,” “BuzzFeed Weddings” and “BuzzFeed Geeky.”

Equally ambitious when it comes to Facebook, The Huffington Post runs 79 Facebook pages, including those dedicated to “HuffPost Weddings” and”HuffPost Divorce.” Mashable has 20 Facebook pages. It’s primarily an engagement play for publishers, which have found that the more focused a page is, the better relevant stories tend to do on it.





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