July
28 (Reuters) - The New York Times Co reported its second quarterly loss
in a row as print and digital advertising sales declined.
Print
ad revenue fell 14.1 percent, the eighth straight quarterly decline.
Digital ad revenue, which accounts for about a third of total ad
revenue, dropped 6.8 percent, the second straight quarterly decline.
The
Times posted a net loss of $211,000 attributable to shareholders for
the second quarter ended June 26, compared with a profit of $16.4
million the year-earlier quarter.
On
an adjusted basis, the company earned 11 cents per share from
continuing operations, matching the average analysts' estimate,
according to Thomson Reuters I/B/E/S.
"Advertising
was tougher in the quarter, particularly on the print side," Chief
Executive Mark Thompson said in a statement on Thursday.
"In digital, we saw very strong growth in mobile, video and virtual reality, branded content and programmatic advertising."
However,
this was not enough to offset declines in traditional web display,
which led to an overall decline in digital advertising, he said.
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