Storytelling is a key to a successful crowdfunding campaign

Greetings from Mobile Generated News® MoGN!

Crowdfunding is in and researchers at the Georgia Institute of Technology have discovered that storytelling is the key to a successfully funded Kickstarter campaign. 

The researchers studied 45,000 Kickstarter campaigns and identified certain phrases like “also receive two” to be associated with the most successfully funded campaigns like the Pebble Campaign. “Not been able” was the most used phrase in failed campaigns.

It’s no secret that marketers practice time-proven strategies and tactics to reach target demographics. The study could spark a new interest in how to best target the millennial demographic.

Use of the words “Christina” and “cats,” not necessarily together, resulted with higher success rates. Christina is likely linked to popular celebrities such as Christina Aguleira. Cats, on the other hand, is unusual but not unexpected as the Internet is enthralled by the word. “Grumpy Cat”

We use certain buzzwords like User Generated Content (UCG) and Citizen Journalist (CJ) everyday at Mobile Generated News®. The app enables regular people just like you to have a say in the content they see on their TV’s, Web Sites and in their Newspapers. We are trying to enhance everyone’s experience when it comes to news.  If you are out and about and see news happening, download the Mobile Generated News App and send in your breaking news.  If you have a story that’s worth sharing or an opinion about what’s happening in your world, record it and send it in as well!

Search for Mobile Generated News in the Apple App Store.  And, when you do that search you will see three new, MoGN Apps  ̶  The Mobile Generated News App for Citizen Journalists in English language, The Entravision-Mobile Generated News App and the Serestar-Mobile Generated News App for Spanish Language Citizen Journalists.

Soon, content submitted by you, as a Citizen Journalist, will be seen on the Entravision-Mobile Generated News® Network of Broadcast Stations in Albuquerque, Boston, Denver, Corpus Christi, El Paso, Hartford, Laredo, Las Vegas, Monterey/Salinas, Odessa/Midland, Orlando, Palm Springs, Reno, San Diego, Santa Barbara, Tampa, Valle de Rio Grande, Washington, DC and Yuma/El Centro.

The Serestar-Mobile Generated News® Broadcast station covers the Sacramento, Stockton and Modesto market.

And in 2014, several new stations and station groups will be joining the Mobile Generated News® Network.

Remember, if it is newsworthy, we will post it nationwide and you will see it on the MoGN “Newsfeed” distributed to Broadcast Stations, Newspapers, Web Sites and news organizations across the United States and soon around the World. Mobile Generated News® MoGN, Mobile News…Global Views.

─Andrew Kallick, Mobile Generated News®, Los Angeles