Wednesday, July 16, 2014

Apple and IBM? Are You Kidding Me?

Greetings from Mobile Generated News® MoGN!

 









Times have changed! Even the mention of Apple and IBM in the same sentence, seems inconceivable given their bitter rivalry in the 1980s and 1990s over the personal computer market.

The technological paradigm shift has brought about change and this particular union. Apple and IBM announced that they will partner and work together on many different mobile applications designed for a wide range of industries.

As a member of the corporate world, I remember using my Blackberry for business and secretly carrying my brand new iPhone for everything else, so it now makes sense that the evolution of technology has brought these two formal rivals together. Apple can use IBM’s expertise because it doesn't understand the needs of corporate customers as well as it does consumers. IBM can use Apple to widen the audience for its technological tools.

According to the sources close to the companies, the hatred has faded away as technology has evolved and the companies have moved in new directions. IBM got out of the PC business when it sold that division to the Lenovo Group nearly a decade ago. Apple now makes far more money from its iPhones than it does from its Mac computers. By joining forces, Apple and IBM are hoping to build mobile applications that prove iPhones and iPads can serve many business purposes.

We saw the potential of the iPhone and iPad as soon as they were invented.

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Mobile Generated News®. Empowering the NEXT generation.

─Jeff Wald, Mobile Generated News®, Los Angeles

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