Friday, February 19, 2016

Video views versus video engagement: Which is more valuable? BuzzFeed's publisher weighs in.

Video views versus video engagement: Which is more valuable? BuzzFeed's publisher weighs in.

FAST COMPANY


Back in October, BuzzFeed reported that it had crossed five billion monthly content views—a number that encompassed not just BuzzFeed's site and apps, but also the swaths of content it publishes directly to social platforms like Snapchat and Facebook. This inevitably led to questions about how to measure a "content view" and what that means compared to more traditional web audience measurements, such as page views and unique visitors.





How BuzzFeed Thinks About Data, And Some Charts, Too
Some thoughts for an increasingly complex media landscape.




China set to ban all foreign media from publishing online
Government directive: 'Sino-foreign joint ventures, Sino-foreign cooperative ventures and foreign business units shall not engage in online publishing services'
UK INDEPENDENT
Hardeep Matharu  Feb 19, 2016



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