So here is a feature that has been part of my iPhone since the original iPhone but has been refined in subsequent updates: Frequent Location Service.
As you know, I have mentioned several times in this blog that I am addicted to gadgets. This addiction can be traced back to the 7th grade when I discovered Walkie Talkies and had to have one mounted on the handlebars of my bicycle.
I just discovered a feature of Apple’s iPhone I didn't know existed. As I was rushing out the door this past weekend, I glanced at my iPhone 5s Notification Screen. The message told me that my drive to San Diego would take approximately 3-hours based on “current traffic.” (It turned out it took 20-minutes more) However, my iPhone knew I was headed to San Diego from my home in Los Angeles!
It turns out that the iPhone keeps track of places you have recently been, as well as how often and when you visited them, in order to learn places that are important to you. When I checked the iPhone support pages at Apple I not only learned this but also that, “This data is kept solely on your device and won't be sent to Apple without your consent. It will be used to provide you with personalized services, such as predictive traffic routing.”
My regular commute to the San Diego area only takes a little over 2-hours, however, I was shocked that my iPhone knew I was headed to San Diego. Although I found this information helpful, I was a bit troubled about it as well. When we arrived at one of the regular hotels we stay at, the iPhone also notified us with the name, address and telephone number of the hotel.
What troubled me is about what’s next. What about merchants that I regularly frequent bombarding me with advertising?
Don’t be surprised if you see messages pop up on your notification screen when the iPhone has learned your frequent locations!
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