Friday, January 10, 2014

Facebook’s new focus is a world-sized problem

Greetings from Mobile Generated News® MoGN!

Facebook is expanding into data-poor countries like India and Brazil. Its biggest problem is to break down the barriers that keep customers in third-world countries from easily accessing the popular social networking site. That, and figuring out a way to generate revenue in those countries.
The site spent years trying to grow its company in the United States before figuring out how to make revenue. The answer was ads. According to a Quartz.com article, 60 percent of Facebook’s users who live outside North America contribute just 25 percent of its revenue.
To help solve this equation, Facebook bought a company in India called Little Eye Labs. The company allows app-developers to figure out the best solution to limit the amount of power, disk space, memory, and data that their apps use on their users’ phones.
Facebook has had minor successes in Asia and Latin America (see graphic below), but is banking on India and Brazil to help generate revenue. Companies that choose to advertise on Facebook want to see high return rates on their investments and Facebook continues to try to figure out a way to boost those numbers in emerging markets.

Just as Facebook is trying to target new markets, so too is Mobile Generated News®. The app enables news enthusiasts to have a say in the content they see on their televisions. We are trying to enhance viewer’s experience when it comes to news. If you are out and about and see news happening, download the Mobile Generated News App and send in your breaking news.  If you have a story that’s worth sharing, record it and send it in as well!
Search for Mobile Generated News in the Apple App Store.  And, when you do that search you will see three new, MoGN Apps  ̶  The Mobile Generated News App for Citizen Journalists in English language, The Entravision-Mobile Generated News App and the Serestar-Mobile Generated News App for Spanish Language Citizen Journalists.
Soon, content submitted by you, as a Citizen Journalist, will be seen on the Entravision-Mobile Generated News® Network of Broadcast Stations in Albuquerque, Boston, Denver, Corpus Christi, El Paso, Hartford, Laredo, Las Vegas, Monterey/Salinas, Odessa/Midland, Orlando, Palm Springs, Reno, San Diego, Santa Barbara, Tampa, Valle de Rio Grande, Washington, DC and Yuma/El Centro.
The Serestar-Mobile Generated News® Broadcast station covers the Sacramento, Stockton and Modesto market.
And in 2014, several new stations and station groups will be joining the Mobile Generated News® Network.
Remember, if it is newsworthy, we will post it nationwide and you will see it on the MoGN “Newsfeed” distributed to Broadcast Stations, Newspapers, Web Sites and news organizations across the United States and soon around the World. Mobile Generated News® MoGN, Mobile News…Global Views.
─Andrew Kallick, Mobile Generated News®, Los Angeles

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